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Build: A Program for New Runners

Of all activities a person can do to improve their fitness, running is one of the simplest. You don’t need expensive equipment, a membership, a per-session fee, or the expertise of a 1:1 coach to get started.

So why doesn't everyone do it?

Starting is easy. Sticking around is more complicated.

Until now, there hasn’t been a place for new runners to receive positive reinforcement and personalized support that doesn’t push you dangerously past your very real limits.

That’s why I created Build.

Build will meet you where you are at and support you as you move forward, making running a lifestyle you choose day after day.

In this podcast, we will introduce Build, our newest Fitness Protection Program, and introduce you to our coaches. For even more information, join our free training on April 30:

freeway on-ramp exit ramp at night Build a program for new runners from Fitness Protection Program


I’m Coach MK, Founder of The Fitness Protection Program. I’ve been running for 35 years, I’ve been coaching for 7….and I still don’t think of myself as an athlete. Perhaps that’s because I learned to run in my father’s cardio rehab clinic instead of a team sport at school, but I think the truth is much more interesting than that.

Athletes are extraordinary people. Runners are ordinary people with an extraordinary hobby. Some of us are weekend warriors, hitting the trails the minute work ends. Others squeeze in what we can in hopes that it will be enough that our next half-marathon doesn’t hurt too much. Some of my favorite runners don’t care for training at all, they are here for the party at the finish line, especially when that finish line is in Walt Disney World. People come to running for all kinds of reasons, but they all enter through the same door: a “couch-to-5k” program or app. They enter alone, and work alone, searching the internet for answers to their questions. If they don’t hate it, maybe they’ll sign up for a race to have a reason to keep going. Alone. Or, they’ll join a running club and take their questions to the most approachable person there….which isn’t much different than searching the internet, and even if the advice doesn’t suck it still isn’t personalized. One door makes it easy to join the party but won’t make you want to stick around. That’s why I created Build. In this podcast, you’re going to learn about Build and how its Guided DIY approach will give you the tools to tailor this program to your individual needs. Whether you think of yourself as an athlete or not, you WILL think of yourself as a runner when you finish this program, and you won’t need a reason to keep going. You’ll already have everything you need. While the intro music plays, please go to and register for our free training on April 30.

Special thanks to Coach Lovey and Coach Nikkia for participating in this podcast!

Click here to subscribe to our podcast, Running Life, and get more racing and training tips from the coaches!

Coach MK Fleming is the founder of Fitness Protection, LLC. Click HERE to download her most popular training plan, Tenacious AF, free!

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