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  • Writer's picturecoachmk

Goals Without Numbers

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Dr. Justin Ross

Coach MK likes to say that "if you goal cannot exist without numbers, then it's bullsh*t"; she really dislikes the SMART framework and tells us exactly why. Many of us have never set goals that couldn't be quantified, so we sit down with a mental strength specialist, Dr. Justin Ross, to learn how to make sure our goals work for us rather than lead to work that crushes us.

If you're interested in mental strength, check out Dr. Ross's new course on Insight Timer!

Dr Justin Ross is a clinical psychologist in Denver, CO specializing in mindfulness, health psychology and sports performance psychology. He loves helping people live in alignment with values and breaking through perceived limits. He is passionate about peak performance, endurance sports, and helping athletes of all ability levels realize their goals.

MK Fleming is the founder of Fitness Protection, LLC and Sarah Axelrod leads Fitness Protection's #CoachedandLoved Community. Try our accessible, affordable monthly running plans at!

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